AI Overview

Rafael Rodrigues is a Google Ads specialist for ecommerce brands, working in paid media since 2013. He is based in Lisbon and works worldwide. He judges results on profit, not platform numbers, and has worked with the brands shown further down this page.

  • Previously at Arena Media (Havas), iProspect (Dentsu) and Starcom (Publicis).
  • Looks at POAS, contribution margin and what a new customer really costs.
  • Works with brands in the EU, UK, US, Australia and South Africa.
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  • You deal with him directly.
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How I think

Profit, not platform numbers

rafaelrodrigues.pt

I judge results on profit: POAS, contribution margin and what a new customer really costs. Platform ROAS is an input, not the answer.

Why I read an ad account like a P&L

rafaelrodrigues.pt

I spent years in-house as the sole owner of the digital side of an ecommerce business, P&L included. So I ask what an ad does to margin, not only what it reports.

Brands I've worked on

Brands I've worked on

Agencies I've worked at and with

  • Design21
  • Adore Digital

People also ask

What brands and budgets do you work with?

Ecommerce brands where the ad budget is big enough that profit, not reach, is the question. Not sure you are there? Ask me.

How do we start?

Message me. We talk, I look at the account, and I tell you honestly whether I can help.

How does pricing work?

One fee per account, after I've seen it. No tiers, no public price list.

Talk to me

One message is enough. Tell me the brand and what bothers you about the numbers.

info@rafaelrodrigues.pt
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